Join Multiscreen Salon 2017 An intimate conference for networking and inspiration

This year's theme: live video and viewer engagement

Friday September 15th, 2017
Rode Hoed, Amsterdam

Interactive Event

Case Studies & Best Practices

Inspiring Speakers

Historical Location

Annual IBC side event for the digital leaders

The Multiscreen Salon brings together business leaders, innovative companies, and professionals from the media industry. We focus on tangible case studies, insightful data and best-practices in an intimate and inspiring setting. Organised by a collaboration of industry partners without press, sales pitches, or sponsored stories and focussed on networking and inspiration.

After the event there is a boat ride through the beautiful canals of Amsterdam for networking and sharing experience. Followed by a world class dinner with all attendees, partners and speakers.

The theme this year is LIVE

Digital players are now creating TV bundles for over-the-top viewing, creating original content and buying the rights for major live sports events. At the same time Facebook, Twitch and Twitter are heavily investing in live streaming for new creators. The interest in creating and monetising live experiences is growing rapidly. As live content offers a shared experience with other viewers, it's ‘fear of missing out’ content that stands out in an overpopulated on-demand world.

Join us during the IBC for an afternoon of case studies, discussion and insight into the future of live and the multiscreen industry.

Why attend?

Learn, get inspired and discuss live streaming and engagement
Fireside chats by a well-known industry expert with the keynote speakers
Presentations and keynotes from leading masterminds
Moderated sessions with extensive Q&A in an intimate and interactive setting
Extensive opportunity for networking and making new contacts

Agenda (tentative)

10:00 - 10:30	Registration and coffee
10:30 - 12:00	Workshops
12:00 - 13:00	Break and registration for conference
13:00 - 18:00	Conference part Topics include: The battle of LIVE platforms: Facebook, Twitch & Youtube Interact with the moment: Conversational interfaces for LIVE events Data, immediacy and interaction - Opportunities for advertisers LIVE sports content and the new rules of fan engagement Latency and engagement - optimizing the LIVE experience VR Live Streaming and 360° Video What LIVE means for broadcasters: Leveraging live content beyond sports and news
From 18:00	Drinks, boat ride and dinner at the Goudfazant

Speakers from Previous Events

John Canning VP New Media - Producers Guild of America

What Now? How Innovative Products abd Processes Change The Multiscreen World

John works for NBC.com where he translates the prime time TV experience to the second screen and interactive experiences working on such shows as The Voice, Million Second Quiz, Blacklist and more. John will explore not only the latest in interacting with an audience be it voting or VR but also what it means to be interactive.

Seth Shapiro Two-time Emmy Award winner, Adjunct Professor at the USC School of Cinematic Arts and Governor of the Television Academy

TELEVISION: Innovation, Disruption & The Story of the World's Most Powerful Medium

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Niko Wäsche Global Industry Head, Media & Entertainment GfK

User data free to use? What role does the data play?

Niko will present fresh insights from GfK's Viewscape study, which aggregates unique data about SVOD use in 14 countries and will highlight how data services are now integral part of the industry.

Ben Hall Managing Director ChalkboardTV

Ask the Nation - A viewer driven TV show with worldwide success

Chalkboard develops and produces some of the biggest entertainment and factual shows for ITV, BBC, Channel4, Sky and MBC.

Peter Hoekstra Marketing Director SciSports

Real-time football data for multiscreen services.

SciSports is a data intelligence company that helps football clubs and media companies to convert data into knowledge.

Fabian Birgfeld Founder W12 Studios

How multiscreen design influences the success of TV

W12 Studios helps companies like Vevo, Shazam and NOS with the screen designs. How does design influence brand recognition, scalability and success?

Jonathan Stern Senior Vice President at Fusion Media Network

Fusion is a multi-platform destination that reflects the changing face of today's America.

Reaching 40 million homes through TV, digital, social media and live experiences, Fusion innovates its offering at the cutting edge of digital media - from the Mars 2030 Virtual Reality Experience developed with NASA and MIT to a TV show that started as a Snapchat channel.

Location

The Multiscreen Salon takes place at the Rode Hoed, Keizersgracht 102, in Central Amsterdam. It takes 20-30 minutes to get from the IBC (Rai) to Rode Hoed.

You can take an Uber, Taxi or public transportation. It’s a 10 minute walk from the Central Station.

Partners

VAST MEDIA is a media research and consulting company based in Berlin. We track, analyze and benchmark digital projects and content marketing campaigns launched by broadcasters, TV producers and VOD platforms worldwide. Our qualitative competitive analysis focuses on how TV shows, series and films are initially marketed, promoted and extended online in order to reach audiences, build buzz and turn viewers into fans.

ComingNext.TV is a consultancy for multiscreen concepts, business planning and implementation. They support broadcasters, advertisers and production companies worldwide in strategy definition, concept creation and project execution. ComingNext’s multidisciplinary and multinational team has a unique approach for creating actionable plans. By bringing global best practices to your local teams, we maximise the changes of success for projects. We work for amongst others RTL, Channel 4, Viacom, M6, ZDF and StarCom.

Ex Machina creates, develops and implements interactive apps and multi-screen strategies. Ex Machina’s clients include some of the largest broadcasters, advertisers and production companies from all around the world. They rely on Ex Machina for effective engagement solutions for TV shows, events and live streams.

Ex Machina’s industry leading platform and tools allow for millions of people to play-along in real time while they watch their favorite TV show, event or live stream.